Fractional Sales Leadership Services give startups and SaaS companies access to executive-level sales leadership without the overhead of a full-time hire. Hiring a VP of Sales is a huge investment. Base salary, bonuses, payroll taxes, benefits, and equity can easily add up to $330K–$370K per year. For an early-stage or growth-stage startup, that level of overhead is often out of reach.
That is where Fractional Sales Leadership Services provide the solution.
I deliver the same level of executive sales leadership and hands-on execution as a full-time VP of Sales, but on a fractional basis. You get the strategy, the accountability, and the systems to scale revenue without the cost and commitment of a full-time hire.
What I Do as a Fractional Sales Leader
Think of me as your Fractional VP of Sales. My role is not to sit in meetings all day, but to build and execute the systems that drive revenue. This includes:
- GTM Strategy and Execution Defining your motion, refining ICPs, aligning outbound and inbound, and ensuring your team knows exactly what “good” looks like.
- Pipeline and Forecasting Running weekly pipeline reviews, driving deal discipline, and giving founders accurate forecast visibility.
- Hiring and Team Design Helping you recruit, interview, and onboard reps. Designing org charts, compensation plans, and quotas that scale.
- Enablement and Training Creating playbooks, objection libraries, and custom training modules so every rep knows how to prospect, run discovery, and close.
- Sales Operations Guidance Making sure your CRM and sales stack are optimized. Setting up dashboards, tools, and processes that keep reps accountable.
- Cross-Functional Alignment Partnering with marketing, product, and customer success to ensure the entire go-to-market engine runs in sync.
Engagement Options
- Fractional Sales Leadership Services
- Executive-level sales leadership for early-stage and growth-stage startups.
- Includes:
- 1–2 weekly leadership calls
- Weekly pipeline and forecast reviews
- Slack/email support
- Hiring guidance and rep management
- Playbooks, training, and GTM execution (with video enablement and onsite training available at additional fees)
- Custom Video Enablement
- Evergreen, on-demand video modules built around your exact sales process. Ideal for onboarding new hires and reinforcing consistency across a growing team.
- Workshops and Team Training
- Hands-on training for reps on prospecting, cold calls, demos, and closing. Available as half-day, full-day, or custom programs.
Who Is This For?
Fractional Sales Leadership Services are designed for founders, SaaS startups, and growth-stage companies that need executive-level sales expertise but are not yet ready for the cost and commitment of a full-time VP of Sales. This approach gives you access to proven leadership exactly when you need it, without the overhead of a permanent executive hire. It is the ideal way to build structure, accelerate revenue growth, and establish a strong sales foundation while keeping resources focused on scaling the business.
- Founders who are wearing too many hats and want an experienced sales leader to build structure, processes, and accountability.
- SaaS startups looking to refine their go-to-market motion, accelerate pipeline growth, and reduce the ramp time for new hires.
- Growth-stage companies that have traction but need a scalable sales strategy, forecasting discipline, and cross-functional alignment to reach the next level.
If you recognize the need for leadership but want flexibility, this model gives you the proven playbooks, coaching, and hands-on execution you need to grow with confidence.
Why Companies Choose Fractional Over Full-Time
- Cost: VP-level leadership for a fraction of the $330K+ annual cost of a full-time hire.
- Flexibility: Start with a 6-month engagement, with the ability to scale up or down as your business grows.
- Speed: Access executive sales leadership now, without a 3–6 month search process.
Whether you need SaaS sales leadership, startup sales consulting, or a fractional VP of Sales to build structure and accountability, this model lets you grow with confidence.
👉 Ready to scale without the overhead?