For Seed & Series A SaaS Founders

Your team sells features.
Your buyers want outcomes.

I build the sales system your startup is missing. Narrative. Process. Pipeline. The entire motion from first demo to closed deal.

Ready to get to work?

What I build.

Most early-stage teams pitch features and hope the buyer connects the dots. They don't.

I come in and fix the whole motion. Demo narrative. Discovery framework. POC structure. Pipeline management. CRM discipline. Rep development. The system a founder needs before they can hire a VP of Sales and actually have something to hand them.

Background.

Helped scale Axonius from $3M to $120M+ ARR. IC to Global Director of Business Development and Inside Sales in under five years. Personally sold enterprise deals into international airlines, financial institutions, and large technology manufacturers.

Before that: CrowdStrike, Jask, Datical, Bazaarvoice. Always early-stage. Always the one building the sales motion from nothing.

$3M to $120M+
ARR at Axonius
< 5 years
IC to Director
4 startups
Motions built
John Seaman
John Seaman Fractional Sales Leadership for SaaS Founders Follow on LinkedIn

Ready to get to work?

Tell me what you're dealing with. I'll tell you if I can help.