AI Free LinkedIn Content Strategy That Still Works in 2025

Everyone is talking about AI powered content right now.
The problem? It all looks the same.

But years before AI tools existed, I built a LinkedIn content system that helped me post daily, grow my brand, and fill pipeline. It still works in 2025.

In this post, I will walk you through how to build this free system step by step.

Why You Need a LinkedIn Content System

Most sales teams do not post.
In fact, only about 1% of LinkedIn’s monthly users share content weekly. That means there is a massive opportunity for sales professionals to stand out.

When you post consistently, you start showing up where your ideal customer profile (ICP) already spends time.
Your company and partners will share your content, your prospects will notice your insights, and you will go from “just another seller” to a trusted expert in your field.

The best part? This system is completely free. No paid tools, no AI dependency, just structure and consistency.

My Story: Building a System That Worked Despite Dyslexia

When I started in tech sales, I knew I needed to use LinkedIn for social selling.
The challenge? I am profoundly dyslexic. I read slowly, I write even slower, and spelling mistakes were my daily battle.

So I had to find a process that worked in spite of my weaknesses.
What I did not expect was how much it would change my career.
The same system that helped me post consistently also gave me fresh stats and stories for cold calls, discovery calls, demos, and POCs.

What You Will Need

Here is what powers the system:

  • Chrome
  • LinkedIn
  • Buffer + Buffer Chrome extension
  • Google Alerts
  • Gmail
  • (Optional) Google Sheets for your content bank

💡 Pro Tip:
Set this up using your personal Gmail and Google Sheet so if you ever change jobs, your entire content system stays with you.

Step 1: Set Up Buffer

Start by creating a free Buffer account and installing the Chrome extension.
Then connect your LinkedIn profile and set your posting schedule.

The free version allows up to seven scheduled posts per channel, which is perfect for batching one week of content at a time.

You will use the Buffer extension later to quickly share articles and stats without copying and pasting.

Step 2: Create Google Alerts

Next, go to Google Alerts and create alerts for your niche.

If you are in cybersecurity, for example, create alerts for keywords like ransomware, SOC2, cloud security, or your competitors’ names.

You can also create alerts for your own company so you are always up to date when new press hits.
Set delivery to once a day so all your industry insights arrive in a single batch.

Step 3: Skip the Inbox and Batch

Do not let alerts flood your inbox.

In Gmail, create a label like “Google Alerts – Cybersecurity.”
Then create a filter that automatically skips the inbox and applies that label to incoming alerts.

Now you have a clean folder with all your articles ready for a single weekly content block.

🕒 Pro Tip:
Timebox 30 minutes every Friday (or whichever day works best) to open that folder and process your alerts.
One focused session beats five distracted minutes every day.

Step 4: Process the Weekly Batch

Open your alerts folder, command-click several promising headlines, and start scanning.

Look for credible sources like Dark Reading, Wired, SC Magazine, Forbes, or your industry equivalents.

Find a scroll stopping stat or quote, something short, clear, and specific.

Example:

“Only 2% of companies are fully prepared for ransomware.”

These kinds of insights spark curiosity and conversation on LinkedIn.

Step 5: Draft and Schedule with Buffer

Highlight the stat or quote in the article and click the Buffer Chrome extension.
Buffer will automatically create a LinkedIn post draft with the highlighted text.

Add your quick take below it, just two or three sentences.

Example:

“That means 98% of companies are exposed. As sellers, this is not just an opportunity, it is a responsibility. Lead with value, not features.”

Ask a question to invite engagement, swap out the thumbnail with a clean image from Unsplash.com, and schedule your post.
Do this for five to seven posts and you are set for the week.

Keep a simple Google Sheet called Content Bank where you paste each quote, its source, and your caption.
Over time, this becomes a searchable library of content ideas.

Optional: Light AI Boost

If you want to take this system a step further, you can use ChatGPT to speed up the research.

Copy an article link and use this prompt:

“Summarize this article in 2 to 3 sentences. Pull out one compelling stat or quote. Then draft a LinkedIn post with the quote at the top and 2 to 3 sentences of commentary about why it matters. Keep it conversational and under 4 sentences total.”

You can even connect Google Alerts → Sheets → ChatGPT using Zapier or Make to automate the process.
But even without automation, this workflow is fast, free, and repeatable.

Why This System Still Works

Consistency beats creativity.
When you show up every week with insights that matter to your audience, you build trust faster than anyone chasing the latest AI shortcut.

You do not need to be a great writer, just curious, consistent, and willing to share what you are learning.
That is how you become a thought leader in your space.

Resources and Links

💡 Affiliate Tools I Personally Use and Recommend

Some of the links above are affiliate links, which means I may earn a commission if you make a purchase through them at no extra cost to you.
I only recommend tools I personally use and trust.