Are you feeling stuck in your career or business? Do you want to break into SaaS sales, consistently hit quota, step into leadership, or finally get out of debt? Maybe you’re dreaming of more freedom, flexibility, or impact in your life but haven’t found the right vehicle.

Successful Software Sales was built for you — the sales professional or entrepreneur looking to master your sales craft, grow with purpose, and hit your goals.

My Journey Into SaaS Sales Coaching

My name is John Seaman. My sales career took me from struggling to pay rent as a broke solopreneur to earning multi-six figures a year… and eventually gave me the freedom to move my family from the US to Europe. But it wasn’t always this way. I dreaded sales. I didn’t want to be called a salesperson and was terrified of making cold calls.

The truth is, no one is born good at sales. It’s a craft that’s learned and developed. Through practice, mentorship, and persistence, I discovered that sales isn’t about pressure; it’s about solving real problems for people and organizations.

I realized too many sales professionals and founders were stuck where I once was, facing slow or flat revenue growth, dreading sales calls, and hoping marketing alone would magically bring in customers. That’s why I started Successful Software Sales: to give others the tools, strategies, and confidence to take control of sales and create consistent, sustainable growth.

Since then, I’ve led global teams, helped scale one of the most successful cybersecurity startups, and now I coach and consult full-time to help others do the same. Whether it’s mastering sales, stepping into leadership, or creating freedom and impact, I’ll help you unlock the next level in your career and life.