Are you a founder struggling to build a repeatable sales engine? A SaaS startup trying to scale but not ready for the cost of a full-time VP of Sales? Or a sales professional who wants 1:1 coaching to consistently hit quota and step confidently into leadership?

That’s why I built Successful Software Sales, to provide Fractional Sales Leadership Services for companies that need proven strategy and execution, and personalized sales coaching for individuals who want to master their craft, grow with purpose, and achieve lasting results.

My Journey Into SaaS Sales Coaching

My name is John Seaman. My sales career took me from struggling to pay rent as a broke solopreneur to earning multi–six figures a year… and eventually gave me the freedom to move my family from the US to Europe. But it wasn’t always this way. I dreaded sales. I didn’t want to be called a salesperson and was terrified of making cold calls.

The truth is, no one is born good at sales. It’s a craft that’s learned and developed. Through practice, mentorship, and persistence, I discovered that sales isn’t about pressure; it’s about solving real problems for people and organizations.

Over the years, I’ve led global teams, helped scale one of the fastest-growing cybersecurity startups, and operated under a CRO to drive revenue growth across regions. Along the way, I saw too many founders and sales professionals stuck where I once was — facing flat revenue, struggling with sales leadership, and hoping marketing alone would magically bring in customers.

That’s why I started Successful Software Sales: to provide Fractional Sales Leadership Services for SaaS startups and growth-stage companies that need executive-level leadership without the cost of a full-time VP, and 1:1 sales coaching for professionals and founders who want to grow their confidence, sharpen their skills, and consistently perform at the next level.

Whether you’re a founder building your first sales team or a sales professional stepping into leadership, my mission is the same: to help you build structure, gain clarity, and unlock sustainable growth.